Impact Hub Birmingham Masterclass
How To Crowdfund Your Social Movement
This Impact Hub Birmingham Masterclass will arm you with everything you need to craft a crowdfunding campaign to convene and mobilise people-power around your business or idea. Hosted by Immy Kaur, this 1 day workshop will connect you with the finer details of the impact Hub Birmingham crowdfunding story, and give you the tools to build a movement using learnings from both Impact Hub Birmingham, and formerly the mighty Impact Hub Oakland.
Impact Hub Birmingham launched and successfully crowdfunded over £65,000 on Kickstarter. With more than 550 people backing the #EpicBrum
campaign, it was one of the biggest civic crowdfunders of its kind in the city.
The idea for the Hub came from a small group of passionate Brummies who had been involved in TEDxBrum. We were so inspired by the energy, passion and commitment to the city that we saw every year at TEDxBrum and so asked What If TEDxBrum was every day? — what if that civic energy, commitment to the city and collaboration was something that you could see and feel every single day? So began 2 years of talking to people, trying to find a space, searching high and low for collaborators, disused spaces, community asset transfer and anything we could try to bring together to see how interested citizens could create a home for social change in the city. You can read the full story here: birmingham.impacthub.net/2014/11/28/journey-so-far
After nearly two years of amazing citizen momentum peppered with knockbacks, disappointments and tonnes of negativity that we would never be able to make this happen, we were quite tired and pretty broke. We were close to giving up when the incredible Konda Mason popped up into our lives from Impact Hub Oakland, and shared with us about her vision for what an Impact Hub could be in a city, and the deep commitment to civil rights and social justice her community had developed (and how no one believed they could make it happen either). We learnt all about the incredible ‘What Makes You Come Alive?’ kickstarter campaign by Impact Hub Oakland. Konda helped us to realise we had everything we needed to make Impact Hub Birmingham a reality, and that our growing movement and city would help us to make it happen so that it was something we could truly grow and invest in together.
We listened to Konda and did lots of research on crowdfunders. What ingredients did successful crowdfunders of socially-focused movements and mission-driven businesses need? We found there is a recipe; it’s hard work but there is a recipe to crowdfunding your social movement / mission-oriented business. Powering the Hub this way in the beginning also meant our community was rich and strong before the doors opened, and those who invested via Kickstarter remain active members, investors and supporters over 3 years later. We want to invite you to share in our story, uncover the recipe and our learnings to help you to plan your own crowdfunder in our this masterclass and interactive workshop.
About Immy Kaur
Immy is a co-founder of Impact Hub Birmingham, a network of citizens, makers, doers, entrepreneurs, activists and dreamers committed to building a better Birmingham and better world. Immy is a member of Project 00, [zero zero] is a collaborative studio of architects, strategic designers, programmers, social scientists, economists and urban designers practicing design beyond its traditional borders, ventures include WikiHouse, Open Desk, Civic Systems Lab and more. Immy was also one of the founding team members that produced Birmingham’s first ever TEDx. Over the last 6 years Immy has curated and produced TEDxBrum as licensee.
Who Is It For?
Early-stage entrepreneurs thinking about crowdfunding in the future
Activists & changemakers, Passionate creatives and Entrepreneurs with a big idea
Those fired up and ready to launch a crowdfunder
If price is a barrier we have a limited amount of scholarships which you can apply to for each of the masterclasses. Whilst at heart we would love to do these workshops for free, in 2018 we are working hard to make Impact Hub Birmingham a sustainable as possible with all of our surplus being invested back into the Mission Birmingham.
What You Will Get
A warm welcome
Spend the day at Impact Hub Birmingham
In-depth Masterclass with Immy Kaur who led the #EpicBrum campaign
Facilitated space to work on your own crowdfunding campaign
Examples of successful crowdfunders
Quarter Horse Coffee / TeaPigs Teas & Cake
Bespoke crowdfunding canvas
Opportunity to share your crowdfunder with our community
Complimentary Day Pass to come back and use any time
‘Thank you so much for your time and input yesterday. Your story was perfect and really inspired the group. You were easily the highlight of the day with everyone giving you top marks and saying this was the best and most informative part of the session. You are an inspiration. Their words as well as mine.’ — Charles Rapson, SSE (Crowdfunding Workshop)
‘Utterly absorbing, packed with practical tips and generous in spirit. Immy's a great person to learn crowdfunding from.’ — Nick Booth, PodNosh (Crowdfunding Trade School Attendee)
«Immy is highly experienced when it comes to crowdfunding. And that’s clear from attending her trade school ‘Crowdfunding Your Social Movement’ which made a huge difference to us; I only wish we could have attended much earlier! We’re currently in the middle of our crowdfunder for The Clean Kilo and have reached 40% of our total in just 2 weeks!» — Tom, Clean Kilo
‘Big congrats @ImmyKaur and all at #EpicBrum — great project, great achievement.’ — Christian Marcucci
‘It's crazy to think that about a year ago I was stood in a TEDxBrum planning meeting chatting to Imandeep Kaur about how cool it would be if we could all leave our jobs and set up some kind of amazing space where we can get all of Birmingham's awesome progressive socially conscious talent together to start making some real, sustained positive change in the city.
Fast forward a year via late nights, early mornings, a trip to New York, the most successful Kickstarter campaign ever ran in Birmingham and loads and loads and loads of hours put in by the team and Impact Hub Birmingham is now set up and ready to go. Now it's time to get cracking and start doing some awesome things in such an awesome space.
It's been great to work with the guys behind this project and I'm proud to know them.
Hub Brum is a big sparkling, naturally woody, beautiful example of what can happen when a bunch of people have a dream and pour a ton of concentrated effort with a sprinkle of efficient, creative strategy.
Well done all!’
— Thom Bartley
‘A huge, big, fat, massive congratulations to Impact Hub Birmingham for reaching their £50k Kickstarter goal with a few days to spare. That, ladies & gents, is how you crowdfund. Shout out to Birmingham and beyond for getting behind the project.’ — MAIA Creatives
‘Amazing presentation from @ImmyKaur today on crowdfunding #socialmovement
projects: unhesitatingly recommend to other #Birmingham
projects.’ — The Clean Kilo